Emails were first introduced in the 1950s to send online messages from one person to another. Email amazed people due to its accessible technology. Email became an instant hit for its delivery and response of messages. This led to the introduction of email tracking.

Email tracking is a feature that dates back to 1989, and many email marketing platform takes it for granted. Email tracking was first used to deliver packages by the United States retailer, Federal Express, etc. They use it to keep tabs on customers and updates about the status of their parcels.

Recently, email tracking has been one of the most important factors of marketing, and it has been of help to various forms of business sectors, including banks. Email tracking allows marketers to send out personalized messages to their recipients. It has been used to create awareness of different brands and companies.

Email tracking is also helpful in knowing which part of a mail has been received, tagged as spam, viewed, or ignored. This determined there might be a problem in content if the email was sent to the wrong contact list and a need for improvement. Different types of software help with email tracking; an example of an email tracker is OpenedOrNot. This software works effectively with chrome, and it is free. This software will help you track open rates within each piece of an email and help your business considerably.

A survey was conducted by TypeForm of over 400 digital marketers, asking them what they do to improve the retention rates of customers. 70% of them responded with email marketing, while 27% used in-app messages. Email marketing is so popular and hasn't been sidelined because it works, and it has been known that 60% of people who receive regular emails from brands they patronize are more loyal than those who don't. Email marketing cannot thrive without an email tracking tool; as an email marketer, email tracking is as important as its composition, so email tracking should be paid enough attention.

There are two ways to analyze email marketing. The first is that it is a way to keep in touch with customers, and number two is that it is a way to sell your goods and services. These ways are not mutually exclusive; instead, they cannot do without each other. So, tying your emails to newsletters and sales calendars together helps you take advantage of these functions effectively. This is because not all emails sent to an inbox get there or get attended to, so troubles with emails reaching their designed destination are something that should never be ignored. It is mainly unprofitable after all the hard work that has been put into the composition. Major reasons for emails not getting into the inbox are;

Spam:

Spams filters dues block emails to their content and sender. An email that contains too many images and irrelevant content will be spammed. An email from a restricted sender would also fall into the spam box.

Bounced emails:

These are emails from a mail server that doesn't exist.

A Google blocklisted IP address due to excessive spamming [constant repetition of the identical mail]. Outdated recipient email addresses.

In cases of unresponsive emails, all you need is a direct line of action before losing valuable sales and opportunities that may never present themselves again.

Email tracking software has several cool features that make gmail tracker more accessible and more responsive. Here are some important ones;

Email alerts:

The software automatically sends in an alert once your email has been opened or clicked an attached link. Click through rates: This feature tells how many recipients have clicked through the URL or hyperlink in your email.

Reports:

The software gives a comprehensive report on the performance of an individual email campaign and all campaigns generally, reasons for a low-performance rate, and tips on how to improve.

Analysis:

It helps segregate and analyze every email campaign sent out by your company and determine those that led to a decrease in response and bounce rates. These factors can be analyzed by looking at the graph showing open, click, and spam rates.

Email tracking software is essential for all businesses, either small or large, by giving them more profound insights into email marketing and its strategies. The email marketing software helps them improve their marketing strategies into a more responsive one.

OpenedOrNot email tracking software has many excellent features that make email tracking more effortless and more responsive. Here are some important ones;

Email alerts:

The software automatically sends in an alert once your email has been opened or clicked an attached link.

Click through rates:

This feature tells how many recipients have clicked through the URL or hyperlink in your email. Reports: The software gives comprehensive information on the performance of an individual email campaign and all campaigns generally, reasons for a low-performance rate, and tips on how to improve.

Email tracking software is essential for all businesses, either small or large, by giving them more profound insights into email marketing and its strategies. The email marketing software helps them improve their marketing strategies into a more responsive one.

Have you ever wondered why eCommerce websites always bug you with signing up for their newsletters? Or why they keep sending you emails of new products, bonuses, and reminders of patronage.

The answer is simple: they see it as the best way to communicate to their customers and keep them loyal to their brand. You can click the link to get started on your email tracking journey.