13 Best Mail Tracker Software to Use in 2023

By tracking various metrics such as open rates, click-through rates, and engagement times, brands can hyper-segment their email lists to target specific groups by creating and sending tailored messages to the right person at the right time.

Mail Tracker: Definition

What happens to the email after you hit the send button? Whether the recipient has received or opened the email? Mail tracker software eliminates that nail-biting feeling with accurate updates of your email. This software is triggered right when you send an email through the account associated with the software. It tracks the recipient's actions to give brands real-time updates and notifications. Email tracking tools can improve targeting and personalization. They are designed to help brands refine their sales strategies. Email tracking has become an essential part of any company's marketing strategy to optimize their email marketing campaigns and improve their ROI. Following are the top 13 tools that track email and offer brands multiple useful features. Choose the right software that matches your brand requirements.

13 Best Mail Tracker Software

The tools listed below can help you do more than just send email read receipts. They also show how many times an email was opened and whether or not it was forwarded. Some provide additional features, such as link tracking and valuable email engagement data.

OpenedOrNot

Track unlimited emails and stay informed through real-time notifications with this powerful software. The full-fledged tracking system can generate daily reports and perform analytics. It lets users plan better email outreach campaigns that generate a positive response and revenue growth. It has a built-in activity stream to streamline email communications.

Key features:

• Advanced tracking
• Engaging dashboard
• Daily reports with total read counts
• Follow-up reminders
• Push notifications

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HubSpot Sales

Provides email tracking and analytics to help follow up on leads and track the sales funnel. Features include email templates, automated follow-ups, and team collaboration. The tool sends a desktop notification when your prospect hits the open button. It works seamlessly with various third-party apps like Gmail, yahoo, etc.

Key features:

• Email analytics
• Email templates
• Team collaboration

Saleshandy

Email tracking and automation tool to help sales teams streamline their workflows. Features include personalized email campaigns, email scheduling, and real-time notifications. It enables users to create hyper-personalized email campaigns that lead to high response rates.

Key features:

• Email automation
• Personalized campaigns
• Real-time notifications

Mailtrack

Simple email tracking tool that integrates with Gmail. Provides real-time notifications and analytics to track email open rates and engagement. It is famous for its real-time link-tracking system that automatically sends reminders to prospects.

Key features:

• Email quest
• Real-time notifications
• Analytics
• Gmail integration

Yesware

Email tracking and productivity tool designed for sales professionals. Features include email templates, reminders, and real-time email tracking. It has a robust set of tools that help users rapidly enhance their outreach activity and nurture warm leads.

Key features:

• Email template
• Productivity tools
• Email templates
• Reminders

Mixmax

It is one of the best sales engagement platforms with real-time engagement features. This email tracking and productivity tool can help your sales teams automate workflows instantly. It can create and send personalized email campaigns, perform email scheduling, and real-time analytics too.

Key features:

• Email tracking
• Automation
• Personalized campaigns
• Real-time analytics

Boomerang

Gmail extension provides email tracking, scheduling, and reminder features. Moreover, it includes an AI-powered email assistant to help with follow-ups. Most importantly, it is easy to use, with accessible features and an intuitive dashboard.

Key features:

• Real-time tracking
• Scheduling
• Reminders
• AI-powered assistant

ClearSlide

Sales engagement platform, including email tracking, analytics, and content management tools. Helps personalize communication and improve sales pitches. The comprehensive software integrates content, digital communications, and insights to deliver efficient solutions.

Key features:

• Email tracking
• Analytics
• Content management
• Personalized communication

Polymail

Email tracking and productivity tool integrating with Gmail and Apple Mail. Includes features like email scheduling, reminders, and team collaboration. It has a simple interface designed to power up intelligent communications.

Key features:

• Email templates
• Productivity tools
• Email scheduling
• Team collaboration

ToutApp

Sales engagement platform, including email tracking, analytics, and team collaboration tools. Helps streamline workflows and improve communication with customers. It empowers your sales team with a decisive lead-generating machine capable of increasing sales.

Key features:

• Tracking, analytics
• Team collaboration
• Workflow automation

Streak

Gmail extension provides email tracking, scheduling, and team collaboration features. It also includes CRM tools for managing customer relationships. It can organize your emails using color codes for easy access and segmentation.

Key features:

• Scheduling
• Team collaboration
• CRM tools

ContactMonkey

Email tracking and analytics tool providing real-time notifications and insights. Integrates with Outlook and Gmail. The platform can significantly boost sales through automated two-way communication with real-time feedback and analytics. It also sends time-sensitive updates to users with text or messages.

Key features:

• Powerful email tracking
• Real-time notifications
• Analytics
• Outlook
• Gmail integration

Cirrus Insight

Sales engagement platform providing email tracking, analytics, and team collaboration tools. Integrates with Gmail and Outlook. It empowers your sales team to interact with more prospects in less frame of time. The tool provides insightful information that allows brands to prioritize the suitable activity or campaign.

Key features:

• Email tracking
• Analytics
• Team collaboration
• Gmail
• Outlook integration

Functioning of Mail Tracker

Email tracking software is designed to follow, track and analyze the performance of emails you send. It works by embedding a tracking pixel or code attached to the email you send. Once the recipient opens the email, this code signals back to the software, implying the email has been opened. Following is a breakdown of how email tracking software works. Modern software like OpenedOrNot can also track other data, such as the recipient's location, device type, etc. It benefits the brand's campaign strategies and allows marketers to optimize their email and improve their communication with their recipients. It's most commonly used by sales and marketing teams, as well as business professionals who need to track the delivery and engagement of essential emails.

• Step 1: Various software has an inbuilt template that allows users to create engaging and personalized emails within seconds. Once you have composed an email and sent it to the recipients using the email tracking software. The tracking software embeds a small, invisible tracking pixel or codes into the email.

• Step 2: When the recipient opens the email, the tracking pixel or code sends a signal back to the tracking software, indicating that the email has been opened. Software users can also know how often it was opened and whether any links within the email were clicked.

Conclusion

Mail tracker software gives brands valuable insights into how recipients engage with their promotional emails. Tracking software like OpenedOrNot helps brands to refine their email campaigns and improve their effectiveness drastically. It is a beneficial tool for businesses looking to optimize their email marketing campaigns or have a better understanding of its customers. They significantly improve their sales strategies too. By investing in email tracker software, businesses can enhance their marketing efforts, resulting in a better ROI and more satisfied customers.