The Evolution of Email Tracking
The evolution of email tracking helps you understand the concept of email tracking and how it can be useful for your business.
Email tracking has been around for a while. We have had MailChimp and Constant Contact provide us statistics about things like open and click rates for the longest time. However, email tracking has evolved considerably in the last few years, with cutting-edge software for tracking emails like OpenedOrNot providing far more information than was available previously.
As Karl Pearson says, “That which is measured improves.”
Email tracking has always been a must for online marketers, and the improvements in its implementation make it even more helpful. This has meant that email marketing has become much more focused and targeted than it ever was in the past. Even though social media marketing and SEO have become a massive part of online marketing, emailing continues to be one of the pillars of online marketing, thanks to how email tracking has evolved. Email marketing boasts more significant web traffic than pay and social media-driven traffic. Its ROI is the highest out of all the marketing channels. It is easily the consumers' preferred communication channel for messaging: pre-purchase, post-purchase, and transactional messaging.
A large part of the credit for the renewed interest and faith in email tracking has to go to the better ability to track emails available to today's marketers. This has empowered them to mount extensive email campaigns with awe-inspiring results indeed.
What Exactly Does Email Tracking Entail?
Email tracking is an enabling measure that gives an online marketer a precise idea about how successful their outreach has been. It ensures that businesses do their emailing according to a well-thought-out strategy primed to obtain the best possible results. The fact that some great tools help one carry out highly efficient email tracking quite conveniently means that many businesses across scale can benefit from it significantly.
Email marketing is a relatively cheap and user-friendly method of reaching out to one's target audience, which makes it quite a favorite of savvy marketers. It has become increasingly high tech, and cutting edge has dramatically enhanced its appeal, way more than before. That's not all, email tracking tool enables you to find out about your prospects or clients' professional dealings, the finer details about their business, their social media profiles, their past email exchanges with you, and other valuable types of information about them. Email tracking is part of modern marketing automation systems that facilitate precise segmentation, enabling companies to send across very focused email communication. This allows a closer and more personal experience for the recipient, based on relevant engagement leading to a stellar email reputation.
In today's times, the email marketing campaign that one creates is the kind that is wholly clued to the recipients' likes and interests. The only way to do that is to divide the email list into targeted zones. This accrues several benefits like enhanced open rates, more relevant emailing, and lower unsubscribed rates. It would help if you created email marketing campaigns that genuinely connect with each recipient's interest in the modern age. You can do this by dividing your email list into more targeted groups - the Annual Email Optimizer Report by Lyris found numerous benefits of email list segmentation. The Report includes increased open rates, greater email relevance, and lower opt-out or unsubscribe rates.
How Email Tracking Has Changed?
Over the years, email tracking has evolved into a precision tool that lets businesses be on top of their digital marketing efforts. By allowing an email marketer knows precisely when their emails are opened, how many people have clicked on the links, and the number of attachments that have been viewed, email tracking empowers them to refine their strategy as they go along. This invariably achieves excellent results. Let us see how.
New Age Email Tracking Software Empowers Businesses
The new-age email tracking software empowers a business to zero in on the precise moment a prospect accessed their mail, the person who did that, and the exact page or pages they viewed. This accurate tracking of opportunity and customer behavior patterns concerning one's email campaign lets a business fine-tune and hone it to near perfection.
One of the significant achievements of email tracking is providing one with an understanding of open rates. Open rates help you deal with issues like the quality of your email lists, the recipient's behavior patterns, and the campaign's real success. This helps create a very efficient marketing funnel that provides a constant supply of high-quality leads with a very healthy conversion rate.
That businesses take email tracking very seriously is borne out by the fact that there is a large number of tweets about this. Take this one from Barcelona, for example- Free, unlimited email tracking for Gmail, Google Workspace, iOS & Android. Email tracking is something that professionals can't do without, as evidenced by this tweet - ""How would a venture capitalist and two core founders of a massive online brand like @AppSumo build their email list from scratch - with a $0 budget? We flirted with them for 20-minutes this week and squeezed their good bits.
There Are Many Things That a New Age Email Tracking Software Will Do
A new-age email tracking software does way more than finding out if an email has been opened. Email tracking empowers one to determine the exact time to get in touch with one's prospects again. That apart, it lets an email marketer determine the success of their messaging by measuring the number of times an email has been opened, its link clicked, and its attachment viewed. It also provides one with the best insight for things like subject lines and the best time to email someone. It allows one to micro-manage one's emailing most efficiently.
Benefits of New Age Email Marketing
Several benefits accrue to a business that uses new-age email tracking software. Let's look at what these might be.
1. Tells You How Far a Prospect Who Opened the Email Has Progressed on the Path to Buying the Product or Service in Question
If the person in question doesn't take any action to show interest in your offerings, you know that you have to do more to convince them. Maybe you need to tweak the features or reduce the price. Perhaps you need to offer a freebie along with the product.
2. Tells You Why the Prospect Clicked and What They Did After That
Email tracking can help you discern behavior patterns and trends that allow a marketer to calibrate their outreach strategy to prompt optimal action by the prospect. If, for instance, your email tracking software shows you the emails sent in the first week of the month to obtain the best call-to-action from your options, you should shoot out the majority of your emails in that period.
3. Helps You Determine the Exact Role Emailing Played in the Context of One's Marketing Funnel
One's marketing funnels get leads from social media marketing and one's blog and other forms of content, apart from emails. A good email marketing software lets one understand how significant the contribution of one's email campaign has to the overall marketing funnel. It allows one to make the proper modifications to one's email strategy if the results are not up to expectations.
4. Helps You Place Prospects in the Sales Cycle
Email tracking software lets you know where precisely a prospect is in the sales cycle, thereby letting you fine-tune your messaging. It also gives you a handle on the best time to establish contact with one's prospects.
5. Helps You Categorise Your Prospects
Email tracking software helps you slot your prospects according to their readiness to take affirmative action about your offerings. You can go ahead and tag your lists of opportunities according to the order of priority.
6. Helps Refine Emailing List
Metrics like the hard bounce rate let you know which emails are bouncing for technical reasons, thereby allowing you to refine your mailing list. This is of great help in increasing the effectiveness and efficiency of an emailing program.
7. Helps You Customise Your Emailing
Email marketing needs to be planned every bit as is one's social media outreach. It has to be able to connect with the recipient, and this is something that the deployment of email marketing tools empowers one to do very well.
8. Engage Your Audience's Attention More Effectively
The key to engaging with one's audience more effectively lies in knowing whom to contact when to contact and how to contact. The analytics available on modern email tracking software give one an exact idea about how to accomplish that. Given that email marketing is way cheaper than any other kind of marketing outreach, this ability of email tracking to enable and facilitate that outreach is a precious one.
The latest email tracking tools provide one with the money to turn email marketing into a highly potent outreach tool that can be leveraged by any business regardless of scale and size.
There are several lessons that email tracking teaches to a savvy marketer. Again, for gauging campaign success, one may have to look at link clicks and website traffic.
All of this points to the fact that email marketing has come a long way, mainly to the keen insights provided by new-age email tracking methods. The OpenedOrNot tool, for example, can be downloaded for free and lets you quickly know if the email has been read by the recipient with gmail read receipt, the number of times they have read it, and the last time that they have read it. any business can leverage the enabling features of email tracking tools to devise and implement a very impactful email marketing campaign. Email tracking, with all its insightful analytics, has brought about a paradigm change in the way email marketing is viewed and deployed.
Email Tracking for Gmail
Unlimited & Free Email Tracking Tool
Real-Time Notification System
Daily Report Generation
Advanced Tracking System
Access to Receipts
Full-Fledged Tracking System
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature