For every email marketing strategy to work, you'll need a refined and validated email address database. As Ramsay Leimenstoll says, "A small list that wants exactly what you're offering is better than a bigger list that isn't committed."
Fortunately, there are a large number of sophisticated tracking solutions that help one authenticate one's emailing database. Let's look at the top 10 email tracking solutions that help us do that.
Using this easy to install software is a great way to authenticate your email database. You can do that because it lets you know whether your emails have been delivered or not, as also whether they have been read or not. That helps you know as to which ones of your email addresses should make it to the validated list and form an integral part of future email campaigns.
What is especially good about OpendorNot is that it is primed to help small and medium businesses scale up their email marketing efforts. That being stated, it is just as efficacious for large scale enterprises as well. Its ability to help businesses prune and validate their databases is excellent across scale and industries.
This is a very user friendly email tracking tool compatible with Gmail and Outlook. Its real time tracking of email prospects in terms of the number of opens, clicks, and replies helps authenticate email addresses quite well. It helps you get a precise idea about which email addresses should make it to your final list of an emailing database. The fact that it is compatible with the most used email services Gmail and Outlook means that a very large number of businesses, organizations and individuals can use Autoklose to validate their email databases.
The ability of this email tracking tool to target, engage and grow businesses by helping refine and update email marketing databases is unparalleled. It is not surprising therefore that it is easily one of the most sought after email marketing databases.
Autoklose helps businesses target just the right kind of prospects by selecting verified leads from different industry segments using a number of powerful filters. This enables a business to send across bespoke emails on a large scale in the process practically automating the sales process. What this eventually does is to help you maximize the potential of your business by better team as well as campaign management on account of your being able to analyze reports simply by accessing them on your dashboard.
The ContactMonkey plug in makes it easy to track emails sent via Outlook and obtain critical information about the emails that got opened. Its email tracking systems helps one determine as to which emails addresses should form part of the dedicated marketing email database. They can then go ahead and send the most impactful HTML emails without even leaving Outlook.
Once the ContactMonkey tracking tool has helped you validate your email database you can go ahead and design the most striking and remarkable responsive mails on their template builder. That will help you have a two way conversation with your internal teams and egg them on to grow the business in the most optimal manner.
It provides a double tick email open notification in the Gmail box enabling one to get a great idea of the authentic email addresses. Once you have been able to create a validated email list, you can make use of SalesHandy's nifty email scheduling, email sequencing, smart email templates containing shortcuts and mail merge facility backed by automated follow ups.
By sending you email open notifications and informing you of the email open rate as well as by tracking email replies, it puts your business in a position to have the most response inducing email database that you could possibly expect to have. That's not all-it provides you with all these features for free for a lifetime, businesses who have budget restraints can still go ahead and benefit from this tool. It is hardly surprising therefore that more than 100000 businesses use SalesHandy to optimize their email tracking.
5. Lead Boxer
Its built-in features enable a business to validate prospects by analyzing their behavior and profile. The USP of Lead Boxer is the fact that it really is lead and customer intelligence software. Its innate ability to impart order to workflows so as to optimize them helping generate online leads by way of unerring customer identification and qualification.
What it essentially helps one do is to integrate all the leads with the customer profile obtained by way of cutting edge tracking, allowing you to obtain ever new opportunities for your business.It works so well, because it is able to leverage big data technology to locate, obtain, enhance and segment your leads and prospects super efficiently. Lead Boxer can effectively provide turnkey solutions to anyone’s lead and customer intelligence problems.
This is a great sales engagement platform that helps validate email addresses with the help of its real-time open notifications about email opening, link clicking and attachments downloaded details. It barely takes a minute to add it to Gmail or Outlook and hasten one's daily workflow helping one convert more and more of one's prospects into customers.
If you are one of those who are averse to a complex platform Yesware is for you. By letting you know who's interested at the best possible time, it helps you advance down the pipeline to close a deal very quickly indeed. The thing about email tracking is the fact that time is at a premium, when you are looking at building relationships.By making it easy to understand as to which prospects it makes sense to follow up with for a business, Yesware imparts a great deal of efficiency to the email marketing process. It does so by allowing you to follow up on a lead at precisely the time that you are on top of their mind.
It provides incisive analytics about the open, click and reply rates enabling one to comprehensively refine and validate one's email addresses. With the validated and refined list that you have created, you are able to schedule emails, track files as well as create email templates without having to leave Gmail.
It is not surprising therefore that communication professionals in their thousands use Bananatag to initiate stellar employee communications. It can help one do so on account of Banantag's nifty email designer, real time feedback as well as engagement data and the ability to work in tandem with trusted tools and channels.
Bananatag strategizes your outreach by empowering you to send out communication that your employees will be happy to receive.The basic principle behind this is the fact that tracked email metrics helps one understand what kind of interaction people have with your emails, thereby helping you enhance the quality of your emails.
Its email tracking software which is compatible with Gmail does a great job of validating email addresses in that one is able to track email opening activity in real time. What's great about using MirMax is the fact that even if you send out emails to groups, you can track their individual opens, making the validation process even more efficient.
This is a fantastic free email tracking tool that anybody, including individuals can use to determine which emails have been opened. You can use your regular Gmail interface to determine exactly when your emails have been read, the number of clicks that have been made and the number of times an email has been opened. All this data can help you validate and refine your email data in a very comprehensive fashion indeed.
If you want to determine the true impact of your messages, it has got to be via Mailtrack. If you want your email data to be near perfect, you can refer to the analytics that Mailtrack provides in terms of the engagement managed by a team, individual or campaign.
10. Streak for Gmail
This one is an advanced tracking tool that helps refine and validate an email marketing list by letting one know the "when" and "where" of email opens. This tool can be deployed to validate and refine email lists by organizations across scale, size and function. Included among these are sales departments, partnership firms, support departments, human resources, deal flow and so on.
It really is a CRM incorporated into Gmail to keep one's pipeline super active. You can very easily create a specialized process that can help you easily classify your data in the most efficient possible manner.This helps you get a handle on the problem areas very quickly enabling you to perfect your prospect outreach across pipelines.
As simple as a spreadsheet - adding, editing, and collaborating is a breeze
Easily filter, sort, and group your data in any configuration to quickly identify bottlenecks
That a validated email list is crucial to the success of an email campaign is a no brainer. This tweet bears that out- 4 Steps to Warm your Email List to get Successful Holiday Session.
Whoever sends emails has got to be concerned about understanding how it impacts upon things like visits, leads and so on. Email tracking tools may primarily help provide you a record of email opens, but they provide you many more useful insights about your clients. They, for instance, let you know how many times an email was accessed and whether it was forwarded or not. They let you avail of link tracking and provide vital email engagement data. All of this contributes to authenticating and refining your email data in a manner that makes it extremely useful to your business.
In spite of the fact that email marketing has been written off several times, it's still considered to be the most impactful marketing channel of all, beating social media and other forms of outreach by a distance. If email marketing which is hardly a new kid on the block is able to perform so well, the availability of cutting edge email tracking software has a lot to do with that.
Then there is the fact that an overwhelming majority of internet users(85% adult internet users in the U.S.) use email. That being stated running a successful email marketing campaign requires you to take a strategic and not random approach. This is on account of the fact that you have to have your target audience pick your mail out of a cluttered in-box full of pitches of all kinds.
You may think that you have a great message to communicate, but your recipient need not necessarily be on the same page. To him, all the emails might look the same. An email tracking software lets you know exactly who it is who thinks the same as you about your product and service. This means that you don't have to waste time with those who are not interested in your offerings and focus on those who are.
Besides, making the email outreach process more efficient, it also does a world of good to your reputation, as you no longer send mails to those who don’t want to receive them. Getting an invite to somebody's inbox is a privilege granted to only those whom the recipients accord that honor. This is something that email tracking helps facilitate and thereby opens the doors to building great relationships with prospects that might result in sales.
The days of just sending the emails and hoping that they would somehow elicit a response are long gone. This is the era of establishing contacts with the members of a curated email marketing list. Email marketing in today's digital times is all about leveraging quality content to people who are ready and waiting to receive it. No wonder the ROI that marketers obtain from email marketing is so high. Email marketing rocks and it is email tracking that helps it do that.